Welcome

This is a blog for busy people lacking in time but not ambition. For those who know the value of their time and want to make the most of every moment. 

Where Next?

Where Next?

I can hardly believe how time flies. 

The end of another 30-day challenge passed and I didn't update you on how it all went. 

At the end of April, I pledged to create one piece of content a day and one hustle. I don't think I could have guessed how well it turned out. 

I have created far more than one piece of content and day. I have been on one of the most productive streaks of my life. 

Firstly, I designed and delivered a launch campaign for a brand new beauty product for my client The Soap Co. If you don't already know about them, I'd recommend checking them out. 

The campaign was a great success resulting in the product selling out! 

It was a real challenge to turnaround and deliver a campaign with a 10 day lead time. It was a nice feeling to know that, almost 2 years before, I had also been designing a launch campaign for the brand. 

For the campaign, I took product and lifestyle photos, created brand guidelines for commissioned content, created blogs and other visuals alongside all the social media posts for Facebook, Instagram and Twitter. I enjoyed designing click through adverts on Facebook and Instagram knowing that every purchase that resulted makes a huge difference to the team. 

At the same time, I have been on a truly epic content creation mission for Digital Mums. I have been creating videos, interviewing interesting people from Sacchivest and LinkedIn and creating lots of walkthrough videos on almost all the channels. 

So the content side was huge. I smashed the target of 1 piece a day by a long shot. 

The daily hustle part of the challenge quickly became a victim of its own success. Within a few days, I ran out of time to follow through all the opportunities that I was generating. I've still got a long list of guest posts to write up and posts I am writing up for other people. 

Turns out, and this is a suprise to me, that after 2 years as a freelancer my hustling skills are strong. So, no more hustling till I find time to follow through. 

So, here I am at a crossroads again. Where to take this project next?

One idea that doesn't seem to go away is to open this blog to guest bloggers. It could provide a forum and audience for those who don't want to have their own blog. Would you be interested in writing a short piece? Let me know. 

@ruthlthomson

 

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