Forget Going Viral
I totally get it.
We are all ambitious for our businesses. We want to success. And we want it as quickly and as cost-effectively as possible.
Going viral is the social media equivalent of a get-rich-quick scheme. And we know how those turn out.
Where does this 'I want to go viral' mindset lead?
As Social Media Managers, we see the signs of it in the social media accounts of so many brands. It's so obvious. Here are just a couple.
Buying Followers. It seems like a nice quick win. You get thousands of followers or fans and you look popular. However, this practice looks great on the surface but had a lot of negative consequences. For one, it ruins your ability to use your audience to target Facebook to your potential customers. Costing you more money to get the same result.
Spamming and Automation. It might increase your followers. However, those followers are likely to be other accounts looking to grow in the same way. Not your real customers. And whilst spamming your real customers, you are damaging your relationship with them. Not a great move in a world where customer experience in king.
The great news is that there is another way.
Over the last two years, I have been using social media to help build a new luxury beauty brand, writing social media plans and training entrepreneurs in how to use social media to grow their business.
My clients have ranged from beauty to B2B professional services to travel and more. I hear the same questions regardless of sector.
Where do I start and what can I achieve?
Quickly followed by, I don't have enough time.
In response to these questions and the challenge of not enough time, I created a template for a one-page Social Media Plan. I've used this structure as the basis of my training courses.
If you would like a copy of the template, I'd love to share it with you, subscribe before the 9th April 2017, and I will send you a copy by email.
Over the next 10 days, I will be blogging about the step by step process I go through to fill in the template for a business.
If you have any particular areas you struggle with or any questions, I'd love to hear from you.