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Behind The Social Media Campaign: Give Good Gifts, The Soap Co.

Behind The Social Media Campaign: Give Good Gifts, The Soap Co.

When talking to businesses or entrepreneurs, I often get asked "So, what is a social media campaign?" 

And when I speak to Social Media Managers they are always looking for examples of successful social media campaigns.

So, I've had this idea for a long time to share examples of successful social media campaigns. To help businesses and entrepreneurs understand what one looks like. And for all the brilliant Social Media Managers out there who are looking for examples to learn from or ideas for their next campaign. 

And I know I have to practice what I preach. So although it feels really uncomfortable, I have to start with a campaign that I have run. This campaign was developed with the help of Nicky Hobbs from South London Social. 

Client: The Soap Co. 

Campaign: Give Good Gifts. A Christmas 2016 campaign promoting The Soap Co. Gift Set and increase click throughs to the website and conversions. Give Good Gifts bought together ethical retailers, bloggers, consumers and champions to share gifts that are both beautiful and have a positive impact. 

Results:

  • 400% increase in click-throughs to The Soap Co. website from social media
  • 10,250% increase in conversions

Created Content:

  • Interviews with bloggers, The Soap Co. staff and independent retailers sharing their favourite good gift and what made Christmas special for them
  • Themed gift lists
  • Product and staff images and videos
  • Quotes  

Channels:

Instagram, Twitter, and Facebook

Timescale:

November and December 2016

What made the campaign successful?

  • Customer Insight: The campaign was responding to a customer desire to have an alternative to the excesses of a consumer driven Christmas. 
  • Useful and Interesting Content: The gift lists and interviews were created with the interests and needs of the target customer in mind
  • Social Sharing: The content was designed to be sharable by The Soap Co. network which includes bloggers, retailer, and staff of The Soap Co. 

A huge thank you to everyone who was involved in this campaign. A social campaign is never successful without the support and involvement of a large network of people. 

If you'd like to contribute a campaign to the series, we'd love to learn from you experience. 

 

 

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