Stop Wasting Your Time On Social Media
By now, most entrepreneurs have heard that social media is a powerful marketing tool.
I am sure you are one of them. You might even have been one of the early adopters, jumped straight on to Facebook, Twitter and Instagram, set up your accounts and started posting. After all, it's free, isn't it?
Then maybe your enthusiasm started to wane, other important issues became a priority or you didn't immediately get a flood of new customers to your website. It would be so easy to blame social media, become one of those cynical people who say it’s an overhyped, huge waste of time.
The problem is the buzz around social media marketing doesn't seem to be going away and everyday there are more and more stories of businesses using social media to get real results.
So you want to be one of them. You want to use social media to promote your business, open new doors and make getting customers easier. That's the whole point of marketing after all.
The good news is, social media, when used correctly, will enable you to build brand awareness, engaged communities of customers and new opportunities. These are what social media is perfectly designed to do. In fact, you could go as far as saying that there is no marketing channel that will allow you to do all these things as well.
As entrepreneurs, we know that we must invest in a focused way, at the right time to get the best return. This is the mindset that allows us to get the best return from our social media marketing.
Here are our top 3 tips for getting the most from the time you invest in your social media marketing
1. Audit Your Current Social Media Channels
One of the first things a Social Media Manager does when starting to work with a new business is to review and assess a business's current channels. We ask: what opportunities are being missed and what areas could be strengthened?
Here are some quick and easy questions to ask yourself whilst reviewing your Facebook, Twitter or Instagram accounts:
Am I posting regularly or are my posts sporadic?
Are my posts adding value for my customers or target customers?
Am I sharing content created by me and also useful content from others?
Is my branding and tone of voice consistent across all my channels?
2. Assess How Much Time You Have Available
Although you can set up an account on a social media channel for free, marketing your business using that channel is not free. If you are managing it yourself, you will at least be investing your time. As a rule of thumb, we recommend you invest at least 5 hours a week per channel. So, if you are trying to simultaneously market your business on 7 channels, do you have 35h per week to dedicate just to social media marketing? Can you do this long term?
3. Choose Your Channels Wisely
There is more good news, focusing the time you can invest on a limited number of channels will increase your results. The way to do this is to choose the channel or channels that is most used by your target customers, have a clear objective and share useful and relevant content for your customers. If you do this, you will have easily cut out many wasted hours on social media.